Welcome to Monterrey 2026

We Make Ideas Happen.

A one-stop creative & production powerhouse for brands coming to Mexico for the World Cup.

Who we are

We are The Magic.

A creative innovation studio based in Monterrey, now operating as a full-service holding for the biggest global moment our city has ever hosted.

We unite 4 specialized companies under one umbrella, to give brands, agencies, media networks and content creators everything they need:

Fast Fast
Reliable Reliable
Local Local
World-Class World-Class
What we offer

Your brand deserves an unforgettable moment.

We produce it. End-to-end. From the initial spark of creativity to the final applause, we handle every detail with precision and passion.

01 Creative & Campaign Concepting

Crafting compelling narratives that resonate with your audience and define your brand's unique voice.

02 Social Media Strategy & Content

Engaging content strategies designed to amplify reach, spark authentic conversations, and drive growth.

03 Graphic Design & Web

Visual identities and digital experiences that blend striking aesthetics with intuitive functionality.

04 Souvenirs & Merch

High-quality branded merchandise that turns fleeting moments into lasting physical connections.

05 PR & Event Experiences

Strategic public relations and immersive events that generate buzz, media coverage, and brand loyalty.

06 Brand Activations & Pop-Ups

Temporary physical spaces meticulously designed to create permanent impressions and direct engagement.

07 Permits & Logistics

Navigating complex local regulations to ensure seamless, compliant, and stress-free event execution.

08 Production Services

Comprehensive production management ensuring every technical detail is planned and executed perfectly.

09 Crew, Talent, Casting

Sourcing the finest on-screen talent and technical crews to bring your creative vision to life.

10 Film / Photo Production

Cinematic storytelling and high-end photography that captures the true essence and energy of your brand.

11 XR / AR / VR Interactive

Cutting-edge immersive technologies that bridge the gap between the physical and digital worlds.

12 Live Events, AV & LED

State-of-the-art audiovisual solutions and stage designs for impactful, crystal-clear live performances.

13 Equipment Rental

Access to industry-leading camera, lighting, and sound equipment ready for any production scale.

14 Catering

Curated culinary experiences that delight the senses and perfectly complement your event's atmosphere.

SERVICES — PRODUCTION — CREATIVE — LOGISTICS — SERVICES — PRODUCTION